For this hypothetical project, we were asked to create a lookbook for the brand of our choice. My work group and I chose Chanel, for its unique story and for Gabrielle Chasnel’s audacity and allure that we admire.
This lookbook retraces, analyses and compares the advertising campaigns made for Chanel’s different perfumes since 1970.
I was in charge of the art direction of the global layout. A hand-made collage style, looking like an inspiration sketch book, that could have been one of Gabrielle’s.