For the international D&AD Awards, Stephane Labrousse, Lola Puech, Morgane Prottengeierand I submitted 3 different ideas for Key4Life x Landorre as a team. Below is one of the concepts that had been shortlisted, and we are France’s first school to be so in D&AD Newblood ! In this motion design video, animated by Stephane Labrousse and myself, we introduce our concept to help Key4Life raise awareness on the risks of carrying a knife. Indeed, in 2019, more than 60 000 children were arrested for ever 14 000 knife crime offenses in the UK. Key4Life is an innovative crime prevention charity which rehabilitates young men in prison or at risk of going to prison, and provides real solutions to help reduce youth offending.
Created by © LNA Lightbody 2021