Visual identity, packaging, logo, ingredients, this new collection could enable Maybelline to take a fresh start, and change its positionning in the cosmetic industry.

At Pratt University in Manhattan, I had the chance to take part in a Marketing & Communications course for 4 months.

We were asked to review the strategy and communication of the brand of our choice. I chose Maybelline New-York, a low-range beauty and make-up brand. After a marketing analysis and benchmarking, I created a new fictive range for Maybelline, following the trend of natural, and transparent products:

Visual identity, packaging, logo, ingredients, this new collection could enable Maybelline to take a fresh start, and change its positionning in the cosmetic industry.