MASTER THESIS

Being passionate about fashion, my favourite work partner and I really felt the urge to make our Master thesis and final Master project about this industry. However, at the same time, we thought it was also important to consider environmental and social issues, given the impact of the fashion industry. Therefore our Master thesis analyses the place of responsible fashion today and measures its success and notoriety.

We witnessed that most people are not that familiar with durable fashion and sustainable brands. They also don’t necessarily know about the negative environmental and social impact the fashion industry can have, we decided to focus on the following question :

WHAT DOES IT TAKE TO BECOME THE FAST-FASHION ALTERNATIVE INDEX :

N°1 for information, education, and awareness of eco-friendly and ethical fashion ?